Marketing Automation - An Overview

Marketing Automation - An Overview

Marketing Automation - An Overview

As part of the marketing automation, the CRM provides Campaign managementEmail marketing, and Web Forms (to generate leads, contacts, and cases) which are useful for integrating your organisation's sales and marketing activities.

With the CRM campaign management features, you can effectively plan marketing expenditures and improve the quality of lead generation process. In addition, campaign management integrated with leads and opportunities modules helps your organisation in measuring the campaign performance and effectiveness.

Campaigns

Plan, execute and monitor the performance of your marketing activities.

Web Forms

Build web forms to capture leads, contacts and cases online.


CRM for Google Ads

Close the loop between online ad dollars and offline conversions.


Mass Email

Send mass emails to your leads and contacts use autoresponders to follow up with customers.

Email Marketing with  Campaigns

Export leads and contacts from CRM to Campaigns and easily plan & execute email campaigns.

Document Library

Manage all your business related documents in a single place within the CRM for easy access and save storage space.


    • Related Articles

    • How to create Segments in Zoho Marketing Automation

      Segmentation is a powerful tool that allows you to send targeted marketing messages to specific groups of contacts. In Zoho Marketing Automation, you can create segments based on a variety of criteria, including contact properties, campaign activity, ...
    • Automation - An Overview

      Automation - An Overview The CRM aims to make the entire process of running a business easy for you, from sending a welcome email to each new customer to regular follow-ups with them, and even assigns scores to your leads to help you prioritise them ...
    • Data Analytics - An Overview

      Data Analytics - An Overview The CRM enables fully customisable reports in all the modules with flexible options, such as cross-linking modules, 3-level column grouping, scheduling reports generation and delivering to the intended users including ...
    • Creating Schedules in Automation

      Creating Schedules in Automation Create Schedules Set Schedule Frequency Choose Function Failed Schedules Edit Schedules Delete Schedules Schedules are automated user-defined actions, which can be performed through Functions either at a particular ...
    • An Overview

      CRM for iPad - An Overview The CRM for iPad is a native application that enables you to access and work with your Online CRM data from your iPad. With this mobile application you can currently access and manage your Leads, Accounts, Contacts, ...